The university of Wisconsin-Madison used an altered or photoshoped photo in there brochure that they sent out to interested students. They put in a head of an African American male at a football game. It was really just a crowd of white people. They could no use that because it did not propose the idea of how ethnically diverse the college was so they had to change it or get a new one. The school apologized to everyone for the false photo.
I think they were wrong because first of all they did not have permission to use his face and it was pretty much false advertising the college.

I think this one is the most unethical because it makes you think that the solider wants to help and is trying to calm them down but in reality he wasn't.
I think this was is the least unethical because all they changed was the composition to make it darker.